Privacy Policy

Models 4 U is operated solely on models-4u.com. We collect and process personal data to operate a global 18+ content platform, including identity verification, payment processing, moderation, analytics and fraud prevention. All users are required to complete identity verification. We use cookies, analytics tools, marketing tracking technologies and retargeting pixels. Personal data is processed in accordance with applicable data protection laws, including UK GDPR. We implement security safeguards to protect user data and cooperate with law enforcement where legally required.

Version: 2.0 | Last updated: 22 Feb 2026 | Reading time: 3 min

1. Who We Are

Models 4 U is operated by Media Fifty Four Limited, registered in England and Wales.

For the purposes of data protection law, we are the data controller of personal data processed through the Platform.

Contact: legal@models-4u.com

2. Who This Policy Applies To

This Privacy Policy applies to:

  • Users (viewers and subscribers)

  • Creators

  • Studios

  • Organisers

  • Website visitors

By using the Platform, you agree to the collection and processing of personal data as described in this Policy.

3. Data We Collect

We collect the following categories of personal data:

A. Identity & Account Data

  • Full name

  • Date of birth

  • Government-issued ID documentation

  • Selfie / biometric verification data

  • Email address

  • Username

  • Account login credentials

B. Financial Data

  • Payment processor transaction IDs

  • Subscription history

  • Purchase history

  • Earnings and payout records

  • Chargeback data

We do not store full card details on our servers.

C. Usage Data

  • IP address

  • Device information

  • Browser type

  • Operating system

  • Viewing behaviour

  • Interaction metrics

D. Communication Data

  • Private messages

  • Support requests

  • Appeals

  • Law enforcement communications

E. Marketing & Tracking Data

  • Cookie identifiers

  • Analytics data

  • Retargeting identifiers

  • Campaign performance metrics

4. Identity Verification Data

All users must complete identity verification.

Identity verification data may include:

  • Government-issued ID

  • Biometric verification

  • Liveness checks

This data is processed through an approved third-party verification provider.

We retain identity verification data only as long as required for:

  • Legal compliance

  • Fraud prevention

  • Platform security

5. How We Use Your Data

We process personal data to:

  • Verify age and identity

  • Operate and maintain the Platform

  • Process subscriptions and payments

  • Facilitate creator earnings and withdrawals

  • Prevent fraud and chargeback abuse

  • Moderate content

  • Enforce Terms of Service

  • Respond to law enforcement requests

  • Improve user experience

  • Conduct analytics and performance tracking

  • Deliver marketing communications (where permitted)

We process personal data under one or more of the following legal bases:

  • Performance of a contract

  • Legal obligation

  • Legitimate interests

  • Consent (where required)

Our legitimate interests include:

  • Platform security

  • Fraud prevention

  • Content moderation

  • Business analytics

7. Cookies & Tracking Technologies

We use:

  • Essential cookies

  • Analytics cookies

  • Marketing cookies

  • Retargeting pixels

We use third-party services including:

  • Google Analytics

  • Hotjar

  • Advertising and retargeting platforms

Cookies help us:

  • Analyse user behaviour

  • Improve performance

  • Prevent abuse

  • Deliver relevant marketing

Users may manage cookie preferences through browser settings where applicable.

8. Data Sharing

We may share personal data with:

  • Identity verification providers

  • Payment processors

  • Fraud detection services

  • Hosting providers

  • Analytics providers

  • Legal authorities (where required)

We do not sell personal data.

Studios may have access to certain Creator performance data where contractually authorised.

9. International Transfers

As the Platform operates globally, data may be transferred outside the UK.

Where international transfers occur, we ensure:

  • Appropriate safeguards

  • Standard contractual clauses

  • Adequate protection mechanisms

10. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil contractual obligations

  • Comply with legal requirements

  • Resolve disputes

  • Prevent fraud

Identity verification records may be retained for compliance and security purposes.

Financial records may be retained for statutory accounting periods.

11. Security Measures

We implement technical and organisational measures including:

  • Encrypted data transmission (SSL/TLS)

  • Secure hosting infrastructure

  • Access control restrictions

  • Fraud detection monitoring

  • AI-assisted moderation systems

No system can guarantee absolute security, but we take reasonable measures to protect data.

12. Your Rights

Subject to applicable law, you may have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion

  • Restrict processing

  • Object to processing

  • Request data portability

Requests may be submitted to legal@models-4u.com.

We may refuse requests where:

  • Legal obligations require retention

  • Fraud investigations are ongoing

  • Verification cannot be completed

13. Marketing Communications

Where permitted, we may send:

  • Service updates

  • Promotional communications

  • Platform announcements

Users may opt out of marketing communications at any time.

Transactional and compliance communications cannot be opted out of.

14. Law Enforcement Requests

We may disclose personal data where:

  • Required by law

  • Ordered by a court

  • Necessary to prevent criminal activity

All law enforcement requests must be submitted to legal@models-4u.com with verified credentials.

15. Children

The Platform is strictly 18+.

We do not knowingly collect data from individuals under 18.

If we become aware of underage access, we will:

  • Terminate the account

  • Remove associated data

  • Report where legally required

16. Changes to This Policy

We may update this Privacy Policy at any time.

Continued use of the Platform constitutes acceptance of any revised version.

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