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Legal & Compliance Centre / Payments & SMS Credits / SMS Credits Policy (Organisers)

SMS Credits Policy (Organisers)

Models 4 U allows Organiser accounts to purchase SMS credits to send transactional communications to users. SMS credits are billed at £0.05 per message, with a minimum top-up of £10. Credits do not expire but are non-refundable except where unused credits remain at the time of verified account closure. Organisers are solely responsible for ensuring that all SMS communications comply with applicable data protection and electronic communications laws. Misuse of SMS functionality may result in suspension or permanent termination.

Version: 1.0 | Last updated: 22 Feb 2026 | Reading time: 2 min

On this page

1. Scope 2. SMS Credit Pricing 3. Use of SMS Credits 4. Compliance Responsibilities 5. Credit Deduction 6. Refund Policy 7. No Expiry 8. Misuse & Enforcement 9. Technical Limitations 10. Amendments

1. Scope

This Policy applies only to Organiser accounts authorised to access SMS functionality on the Platform.

SMS credits are not available to:

  • Standard user accounts

  • Creator accounts

  • Studio accounts

Unless explicitly granted organiser permissions.

2. SMS Credit Pricing

SMS credits are billed at:

£0.05 per SMS message sent

Minimum purchase requirement:

£10 per top-up

Credits are added to the Organiser’s account balance upon successful payment confirmation.

3. Use of SMS Credits

SMS credits may be used for:

  • Event-related notifications

  • Booking confirmations

  • Transactional updates

  • Platform-related communications

SMS functionality must not be used for:

  • Spam

  • Unsolicited marketing

  • Harassment

  • Fraudulent schemes

  • Illegal content

The Platform reserves the right to monitor usage patterns.

4. Compliance Responsibilities

Organisers are solely responsible for ensuring compliance with:

  • UK GDPR

  • PECR (Privacy and Electronic Communications Regulations)

  • Applicable international communications laws

Organisers must ensure that:

  • Recipients have provided lawful consent where required

  • Contact details were obtained lawfully

  • Opt-out mechanisms are respected

The Platform does not assume liability for unlawful communications initiated by Organisers.

5. Credit Deduction

SMS credits are deducted:

  • Per message sent

  • Regardless of delivery outcome where the message is successfully submitted to the gateway

Where technical failure is attributable to the Platform, credits may be restored at our discretion.

Invalid phone numbers or recipient-side failures do not automatically qualify for credit restoration.

6. Refund Policy

SMS credits are generally non-refundable.

Refunds are permitted only where:

  • An Organiser account is permanently closed

  • Unused credits remain

  • No outstanding disputes or violations exist

Refunds of unused credits are processed at the original purchase value.

Used credits are non-refundable.

7. No Expiry

SMS credits do not expire while the Organiser account remains active and compliant.

If an account becomes inactive for an extended period, the Platform reserves the right to review account status.

8. Misuse & Enforcement

The Platform may suspend or permanently terminate SMS functionality where:

  • Spam behaviour is detected

  • Complaint rates exceed acceptable thresholds

  • Fraud is suspected

  • Regulatory violations occur

Serious violations may result in:

  • Full account suspension

  • Reporting to authorities

  • Forfeiture of remaining credits

9. Technical Limitations

Delivery of SMS messages is subject to:

  • Carrier availability

  • Network conditions

  • Geographic restrictions

At present, SMS functionality is limited to UK sending.

The Platform does not guarantee delivery in all cases.

10. Amendments

The Platform may amend this SMS Credits Policy at any time.

Continued use of SMS functionality constitutes acceptance of updated terms.

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